Who We Are

At Attract Culture and Training, we believe every guest deserves an experience that feels seamless, welcoming, and unforgettable. Public-facing venues are more than destinations. They are the places where family traditions begin, childhood memories are made, and moments stay with visitors long after they leave. Our mission is to help your organization turn every visit into one of those moments through culture, training, and operational excellence.

With decades of experience leading large-scale, public-facing venues, Attract CT knows what it takes to run high-volume, dynamic operations. From zoos and museums to gardens and cultural sites, we understand the unique challenges of fluctuating attendance, special programming, weather impacts, and diverse audiences. These realities demand more than generic customer service training. They require practical, customized strategies built for your venue, your team, and your guests.

Our approach is simple but powerful: Culture, Training, and Transformation. We start with a confidential Secret Shopper Audit to see your operations exactly as your guests do. Then we deliver actionable insights, prioritized recommendations, and training that empowers frontline staff, supervisors, and leadership to make real change. Whether it is targeted improvements, leadership development, or a full-scale immersive program, our solutions create aligned teams and consistently exceptional experiences for every visitor.

We focus on the details that matter most: removing friction points, improving guest flow, boosting team communication, and helping staff feel confident in every situation. Our programs are hands-on, scenario-based, and designed to work in the real world while building a culture of accountability and excellence that lasts.

Attract CT does not just make recommendations. We partner with your organization to implement meaningful improvements, turning ideas into action and creating lasting impact. If your goal is to elevate every guest interaction, strengthen your team, and deliver unforgettable experiences, Attract Culture and Training is ready to help you make it happen.

Learn more
A woman with glasses and a blue shirt speaking to an audience in a lecture hall.